Welcome, .

Empowering your journey at DWTC with tools, insights, and opportunities to thrive

Welcome, Ahmed.

Empowering your journey at DWTC with tools, insights, and opportunities to thrive

Welcome, .

Empowering your journey at DWTC with tools, insights, and opportunities to thrive

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Inside Dubai WTC: Navigating Innovation, Culture, and Business in the Heart of UAE

Learn to embrace diversity, build cross-cultural connections, and thrive in one of the world's most dynamic business hubssss.

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Jun 16, 2025
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Technology integration, personalisation and a strong USP are key for existing and emerging fitness brands targeting an increasingly health aware GCC audience. Jack Thomas, co-founder of The Fit Guide, explains why this sector is ripe for growth

Health and wellness is a growing business across the GCC with the industry valued at $63.4 billion in 2022 and forecasted to grow to $94.6bn by 2028, according to market research company IMARC Group.

This reflects a growing interest in all aspects of personal wellbeing spurred by rising adoption of digital health technologies and overall demand for wellness services. At the same time, the brick-and-mortar fitness space, which encompasses big box brands, homegrown clubs, and a growing number of specialised fitness facilities,

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