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Health and wellness is a growing business across the GCC with the industry valued at $63.4 billion in 2022 and forecasted to grow to $94.6bn by 2028, according to market research company IMARC Group.
This reflects a growing interest in all aspects of personal wellbeing spurred by rising adoption of digital health technologies and overall demand for wellness services. At the same time, the brick-and-mortar fitness space, which encompasses big box brands, homegrown clubs, and a growing number of specialised fitness facilities,